What is eFISHency™?

eFISHency™ is a word we coined to describe our goal for designing and making fishing lures. This page is the gateway to tips and techniques to help you get the most out of using our lures and also to get the most out of other aspects of your fishing life, such as photographing and filming your adventures.

eFISHency™ is our catch-all term for making the best use of our time on the water chasing the fish we love.

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